Backlists and spam boxes lie in wait for the unprepared…
Thankfully, we're as prepared as they come, and we build your foundation for you:
• First we identify the best way to tie in your marketing with your sales, and build trust with your leads through outbound, in what channels, and at at what velocity.
• Next, we'll set up our secret-sauce infrastructure which will help you deal with the spam problem, and reduce the amount of your messages that hit the spam box.
• On those occasions where you do land in spam, we'll work to get you out or rotate the domain to others we've provisioned for you, and we'll actively attempt to fix your deliverability in every mailbox provider we encounter week over week -- going through what we internally call the 'burn/repair cycle'.
+ What's the secret to optimizing email deliverability and staying out of the spam box?
We'll happily share our secret sauce, since this is something you really need in your campaigns if you want to achieve strong deliverability.
Cold emails are only effective if they're seen, if they're clear, and if they're highly relevant.
Email campaigns from most email marketing agencies will typically yield around a 40%-60% spam rate, which means the campaign is operating at 50% effectiveness at best (meaning 50% results, at best).
The problem is, for every cold email you send, you need to have another email conversation that's been positively replied to. Not an easy task at scale!
With our proven formula, even ice-cold outbound campaigns can achieve remarkable deliverability.